Senior sales leadership, sized to your business.
Not every software business needs — or can justify — a full-time sales director. But nearly all of them reach a point where founder-led selling stalls, forecasts wander, and the team needs someone who has built a repeatable commercial engine before. Veridian provides that leadership on terms that fit the stage you are at.
The problem
The symptoms are familiar. The founder still owns every important deal. The CRM is full of opportunities that never close and never die. The forecast changes every week and no one quite trusts it. Good salespeople are working hard without a shared method.
A full-time sales director in the UK typically costs more than £100,000 in salary alone before package and on-costs — a significant commitment for a business that needs senior direction more than it needs another permanent seat on the payroll.
What two days a week actually buys
Not more selling. A system for it: qualification that means something, a pipeline that reflects reality, and a forecast the board can act on. The days are the input — the discipline is what you are paying for.
What Veridian does
We take ownership of the commercial agenda: qualification and pipeline discipline, forecasting the board can rely on, deal strategy on the opportunities that matter, pricing and proposal standards, and the coaching that lifts a team’s floor.
The first job is diagnosis — revenue by product and segment, win/loss patterns, cycle length, pipeline coverage — followed by a short set of measures everyone manages against. The aim is not a thick manual; it is making good sales behaviour easy to repeat, and getting the founder out of the deal-by-deal grind.
How engagement works
Three models, matched to the stage of the business.
Two to three days a week for SMEs
Embedded, part-time sales leadership for businesses that need direction and rigour but cannot yet justify a full-time hire.
Structured support to existing sales leadership
For larger organisations where there is already a sales director or VP in post who would benefit from a seasoned operator alongside them on strategy, deal execution and team development.
Three- or six-month full-time contracts
For a transformation, a scale-up push, a gap in leadership, or a period that needs a full-time hand on the tiller.
Why Veridian
This is leadership from someone the business itself turned to when sales weren’t working. Our founder was deployed at group level at The Access Group to support divisional sales directors when performance was off plan, and hosted the weekly business reviews that held divisional MDs and GMs to account on the metrics that run a software business.
He went on to lead revenue teams of up to 65 people across sales, operations and go-to-market. You are not hiring a facilitator. You are hiring an operator who has done the job.
Start with a conversation.
Tell us what the commercial picture looks like and we will tell you, honestly, whether and how we can help.